Project Overview

This simulated project demonstrates the end-to-end development and execution of a digital marketing campaign for a hypothetical healthcare tech client—PulseSync Tech, launching a wearable heart monitor for remote patient monitoring.

The objective is to showcase strong cross-functional marketing skills including digital strategy, campaign planning, RFP response, email marketing, and data analysis using business too.

 

Featured Project: PulseSync Digital Marketing Campaign

A detailed look at a project where I used data analysis and marketing tools to optimize a digital marketing campaign and maximize ROI.

 

Client Background

Company name: PulseSync Tech

 

PulseSync Tech is a healthcare technology startup specializing in wearable heart monitors designed to provide real-time cardiac monitoring for remote patients. Their device syncs with a mobile app and a cloud-based physician dashboard for continuous health tracking.

 

Target Audience

 

  • Primary: Adults aged 50 and older with cardiac conditions (e.g., arrhythmia)
  • Secondary: Caregivers and family members of at-risk patients
  • Tertiary: Healthcare providers seeking remote monitoring solutions

Key Business Goals

 

  • Launch a pilot campaign targeting clinics and senior patients in Ontario
  • Generate qualified leads for product demos and free trials
  • Boost brand awareness in the digital healthcare market

Challenges

 

  • Low brand visibility in a competitive, trust-based healthcare market
  • Marketing compliance with health industry regulations
  • Designing campaigns that resonate with older adults
  • Educating both patients and providers about the tech’s benefits

Scope of Work
(Simulated Project Tasks)

  • Develop a digital marketing campaign strategy
  • Design a sample email sequence and ad creatives
  • Respond to a fictional RFP with solution, budget & KPIs
  • Excel analysis on different methods of advertising and email marketing
  • Prepare a client-facing PowerPoint presentation

Project Deliverables 
(Tools Used)

  • Microsoft Excel - Analysis & Dashboards
  • Microsoft PowerPoint - Presentations Slides
  • Microsoft Word - Request for Proposal
  • Mailchimp - Email mockups for email marketing 

Skills Demonstrated

 

     **Marketing & Strategy**

✔ Omnichannel campaign planning (email, display, social, webinars)

✔ Customer persona and journey mapping

✔ Lead generation and nurturing strategy

**Communication**

✔ Clear, persuasive RFP response writing

✔ Client-facing presentation slides

✔ Verbal and written communication skills in video pitch and documentation

**Technical Proficiency**

✔ Advanced Excel analysis: pivot tables, ROI tracking, KPI dashboards

✔ PowerPoint: executive-ready visuals and layouts

✔ Email marketing mockups using Mailchimp

✔ PDF creation, timeline planning, and collaboration tools

**Analytical Thinking**

✔ Performance comparison across marketing channels

✔ Trend analysis (CTR, CPL, ROI)

✔ Recommendations grounded in data

Project Files: 4

1. Email Marketing Mockups PDF

A 3-part B2B SaaS email sequence using Mailchimp - designed to nurture leads from awareness to conversion while maintaining clear branding, engaging visuals, and strong calls to action.

  • Design user-centric communication assets for email marketing.

  • Apply best practices for SaaS marketing including personalization, benefit-driven copy, and mobile-friendly layouts.

  • Translate a company’s value proposition into compelling digital content that drives measurable actions (demos, sign-ups).

 Download & View!

Email Mockups Pulsesync Tech 1 1 Pdf
PDF – 1.2 MB 0 downloads

2. Marketing Channel Performance Analysis (Excel)

This excel analysis evaluates three months of digital campaign data across Email, LinkedIn Ads, Display Ads, and Webinars. Using Excel, I built pivot tables, charts, and ROI models to compare CTR, cost per lead, conversions, and overall ROI. The analysis highlights Webinars as the top-performing channel, while LinkedIn Ads require strategic re-optimization.

Link to view the Excel File: https://www.dropbox.com/scl/fi/0lrzt6ajrlzs1x1dny7wi/PulseSync_Marketing_Excel_Template-by-Sunehra-1.xlsx?rlkey=ddwajanvkahwgs5sa75vuetwh&st=2nady6c2&dl=0

Download & View!

3. Request for Proposal PDF

Developed a strategic RFP for PulseSync Tech’s wearable heart monitor launch, outlining channel analysis, budget allocation, and ROI optimization. Recommended scaling webinars and email campaigns based on Excel-driven insights for maximum impact.

Download & View!

Request For Proposal 1 Pdf
PDF – 211.3 KB 0 downloads

4. Marketing Strategy Pitch (PowerPoint)

Developed a client-facing marketing pitch deck with strong visuals and data-driven insights. The presentation combines market research, competitor analysis, and campaign performance results, highlighting webinars as the top-performing channel while recommending optimizations for email and LinkedIn Ads.

Download & View!

Pulsesync Tech Marketing Strategy By Sunehra 1 Pptx
PowerPoint – 10.8 MB 0 downloads

How to View and Understand the Project?

To get the full experience of this project:

  1. Download the files – Each deliverable (Excel, PDF, PowerPoint) is best viewed in its original application (Excel for interactivity, PowerPoint for visuals, PDF for structured documents).

  2. Follow the sequence – Start with the Project Overview and Client Background to understand objectives, then move to:

    • Email Mockups (PDF)

    • Excel Analysis for data insights and ROI comparisons.

    • Request for Proposal (PDF) to see strategic planning and channel recommendations.

    • PowerPoint Pitch Deck for a client-facing presentation with strong visuals and storytelling.

  3. Use the links provided – You can either view in browser for quick access or download for best experience (especially for Excel and PowerPoint files).

  4. Interpret the results – Focus on how webinars consistently outperform other channels, while email and display ads show optimization potential.

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